meet the naturi team
at expolazer 2026
The South American outdoor-living industry is about to experience a new kind of pool. At Expolazer in São Paulo, August 11–14, professionals from Brazil and across Central and South America will get their first look at the Naturi Handcrafted Sand Pool — and an invitation to bring it to their own markets. What we are introducing is not another pool product. It is a new category of backyard — and a new opportunity for the builders and designers ready to lead it.
a different kind of pool, born in Italy
Naturi is the handcrafted, beach-entry natural swimming pool powered by the patented Sorgiva® system from Italy. Instead of forcing water out of wall jets, Sorgiva® lets water rise gently up through the pool’s own surface — a permeable finish of hand-troweled quartz and marble. There are no visible inlet fittings to interrupt the view. The result looks and feels less like a swimming pool and more like a natural lagoon: soft underfoot, clear, and inviting, with a beach entry that flows into the landscape rather than cutting a hard blue rectangle into it.
Every Naturi pool is sculpted by hand. No two are alike. Homeowners choose from ten signature colors — Adige, Botticino, Capri, Caraibi, Corsica, Panama, Rosa Corallo, Hawaii, Grigio, and Grigio Bardiglio — or design a custom palette of their own. For the professional, that means a product with no ceiling on creativity and no equal on the street.
a bouquet of surface options
The Sorgiva water circulation system
The Naturi advantages
The appeal is aesthetic, but the engineering is what makes it hold up. Because the Sorgiva® circulation system runs through the entire structure — from the waterproofing all the way to the finished surface — water is distributed evenly across the whole pool, with no dead zones where problems collect. That same design keeps the pool cleaner: chlorinated water saturates the structural layers, working continuously to prevent algae and bacteria before they can take hold.
For your clients, the benefits are easy to feel. Water that rises and warms from the floor up. A surface they can walk into barefoot. Fewer chemicals, simpler maintenance, and a pool that looks like it was always part of the garden. For you, the benefits are just as clear: a premium line with genuine margin, a look no one else in your market can offer, and a product that lets you say yes to almost any client request — from a shallow wading lagoon to a full diving depth, and every custom shape in between.
A partnership built to support you
Naturi pools are built only by Naturi Approved Installers, and becoming one is a guided, hands-on process — no prior sand-pool experience required. Through Sand Swimming Pool Supply, the exclusive Western Hemisphere distributor of the Sorgiva® system, we provide everything you need to add this line to your business with confidence.
That means comprehensive training in the Naturi system, direct import and delivery of all materials from Italy, technical support from your first project onward, and marketing resources to help you present the product to your own clients. When you are ready to build your first Naturi pool, we build it alongside you — so your first project is also part of your training. From there, we place your material orders as your projects come in and stay with you as an ongoing partner.
The path is straightforward: an initial conversation, an application, scheduled training, approval and launch, your first projects with our hands-on support, and a long-term partnership after that. You bring the craftsmanship. We bring the technology, the materials, and the support behind it.
Meet us at Expolazer
Naturi will be exhibiting at Expolazer in São Paulo from August 11 to 14. Come see the handcrafted finish up close, learn how the Sorgiva® system works, and talk with our team about bringing Naturi to your market. Whether you build pools, design outdoor spaces, or lead a home-improvement business, this is your first look at a product that is only just arriving in the Americas.
We would be glad to start the conversation. Visit our booth at Expolazer, or reach us by WhatsApp or our form below to learn about becoming a Naturi Approved Installer.
at the show? contact us directly…
connect with us on Linkedin
