where passion meets expertise
Naturi was born from a simple belief: your backyard pool should be as unique and beautiful as the places you dream about on vacation.
We discovered something extraordinary in Italy—the Sorgiva natural pool system. For years, this revolutionary technology had been creating stunning beach-entry lagoons throughout Europe, but nothing like it existed in America. The moment we experienced these pools firsthand, we knew we had to bring this innovation home.
As pool professionals with decades of experience, we understood what made Sorgiva special. It wasn’t just the beauty—though these pools are breathtaking. It was the brilliant engineering: water flowing through natural sand surfaces, patented circulation system that is proven to be more effective in reducing Algae.. This was pool technology reimagined from the ground up.
We became the exclusive distributor for Sorgiva® in the Western Hemisphere and founded Naturi to bring these incredible pools to American families. We adapted the system for our diverse climates, built a network of Naturi Artisans across the country, and made our construction advisors available to them by phone, by email and on site.
Our Philosophy
Pools Should Be Beautiful
Not just functional—truly beautiful. Works of art that enhance your property and bring you joy every time you see them.
Custom Means Custom
Every Naturi pool is different because every family is different. We don’t believe in cookie-cutter solutions or “standard packages.” Your pool should reflect your vision, your property, and your lifestyle.
Quality Over Everything
We use the finest materials, partner with skilled craftsmen, and never compromise on the details. A pool is a major investment, and you deserve one that performs flawlessly for decades.
Nature Knows Best
Natural materials. Natural circulation. Natural beauty. By working with nature rather than against it, we create pools that are healthier, more sustainable, and more enjoyable.
Excellence in Service
From your very first conversation, our team is here to answer your questions about Naturi and to connect you with the Naturi Artisan serving your area.
OUR POOLS
why naturi stands apart
Italian Heritage, American Expertise
We bring you proven European technology adapted for American homes and climates, and all climates from the ice cold frost of Canada to the searing heat in Texas.
Patented Innovation
Our Sorgiva circulation system is protected by patents and available exclusively through Naturi. You won’t find this technology anywhere else.
Naturi Artisan Network
Every Naturi pool is built by a local Naturi Artisan who consults with our construction advisors on the Sorgiva® method, then builds and stands behind the pool themselves.
Comprehensive Support
From design through construction and beyond, you have access to our expertise every step of the way.
Unmatched Versatility
Any size. Any shape. Any depth. Beach entries, spas, waterfalls, grottos—if you can dream it, we can build it.
dedicated professionals, exceptional results
Our team brings together pool industry veterans, design experts, and customer service professionals united by one mission: helping you create the backyard of your dreams.
With decades of combined experience in pool construction, water chemistry, design, and project management, we’ve seen it all—and we use that knowledge to guide you through every decision with confidence.
Our passion is in the process. We are not pool salesmen. We are experts in our field that are driven to partner with families to create something extraordinary.
what you can expect from naturi
Honest Guidance
We’ll tell you what works, what doesn’t, and why—even if it means recommending something different than you originally envisioned.
Transparent Process
We’ll explain how a Naturi pool comes together, and your Naturi Artisan will walk you through design, pricing and timeline before any work begins.
Quality Assurance
Every Naturi pool is built with quartz and marble aggregates naturally sourced from Italy, on the patented Sorgiva® system.
Responsive Support
Questions? We’re here. Our team is easy to reach and always glad to talk about Naturi.
Long-Term Partnership
We’re invested in your happiness for years to come, not just through the initial installation.
