If you build backyards for a living, you have probably watched this happen. You design the space. You set the grade, lay the stone, run the lighting, plant the beds. And then a pool company you did not choose arrives to install the one element everything else is arranged around.
At Equip Exposition 2026, we are bringing a pool that belongs in your scope of work.
Naturi is a hand-sculpted sand pool built on the patented Italian Sorgiva® system, and it is a professional product line — installed by experienced crews from the hardscape, landscape and outdoor living trades, using the equipment and skills they already bring to a site. Come see one live in Louisville this October, and we will show you exactly what building one involves.
what you will see in the demo yard
Most of what you will walk past at Equip is equipment sitting still. Ours has water running through it.
We are bringing a working demo pool — filled and running. Put your hands on the troweled quartz and the pebbles. Feel the surface a homeowner would be sitting on, and how it holds together while water moves through it. That is the part nobody quite believes until they touch it.
Then watch where the water comes from. A pump pushes it up through the finished surface itself rather than in from fittings in a wall — That makes people stop walking and start asking questions.
Our team will be in the stand for all four show days. Bring your questions about base prep, grade, depth, drainage, cure times, crew size — the practical ones. That’s the conversation we came for.
what a Naturi pool actually is
A Naturi pool is not assembled from panels and it is not shotcrete/gunite. It is sculpted on site, layer by layer, by the installing contractor.
The finish combines hand-troweled quartz and marble aggregates with a two-component resin system. The result feels more like a natural swimming lagoon than a conventional pool, with a hard edge to the waterline.
Beneath it sits the Sorgiva® diffusion system. Because water enters through the permeable surface rather than through wall inlets, there are fewer visible jets and a cleaner line where the pool meets the landscape you built around it. Vertical wall construction means depth is yours to decide, from a shallow wading shelf to a diving end. Heated water enters from the floor and rises naturally through the body of the pool.
Materials are naturally sourced from Italy. Every pool is built locally, by hand, by a Naturi Artisan.
Ten standard colors are available, and custom combinations beyond them — which means the pool can be matched to the stone and planting you have already specified rather than fighting them.
your color palatte
where Naturi fits in your business
The skills a Naturi pool demands are skills you already have. What changes is the size of the job you can quote.
Hardscape contractors
You already own the excavator. You already do base preparation, compaction and grading to tolerance, and you already work in stone and aggregate every day. A Naturi build is closer to a complex hardscape installation than it is to conventional pool construction — which is why hardscape crews tend to pick it up fastest.
Landscape design-build firms
You are already selling lighting, irrigation, fire features and finished outdoor spaces. The pool has been the one element in your own drawings that someone else delivers. Bringing it in-house means you control the sequence, the site and the client relationship from the first meeting through to the last plant.
Pool builders
You know pools. What Naturi supplies is a product nobody down the road can quote against — a premium build with no equivalent in a competing bid, in a market where most proposals differ only by price.
Home improvement pros
Outdoor living has become the room clients spend the most on, and water is the feature they ask about last because they assume it means a second contractor. It does not have to.
how you would get started
You do not need to have built a sand pool before. What we do ask is that you consult with our team on the Sorgiva® method before a first build — the method is specific, and a conversation up front saves a great deal on site. Naturi construction advisors stay available by phone and email as you go, and on-site consultations can be arranged.
The path runs in six steps:
- A conversation. What you build now, where you work, what your season looks like.
- An application. Straightforward, and reviewed properly rather than rubber-stamped.
- Consulting. Scheduled around your calendar, covering the full build.
- Welcome and launch. You become a Naturi Artisan.
- Your first project. Our national traveling construction team is available for on-site consultation during a first build. Not a manual and a phone number — our advisors on your site.
- Ongoing partnership. You order materials as projects come in, with construction advisors a phone call away and marketing resources behind you.
if you are a distributor
Distributors serving the landscape, hardscape and pool trades are welcome at Booth 42109 to talk about carrying the Naturi line.
The arrangement has one fixed point: every Naturi installer consults with our team on the Sorgiva® method before a first build, and Naturi construction advisors stay available afterward by phone, email and on-site consultation. Any distribution relationship is built around that. In practice it means your contractors go into the work with the method in hand and someone to call, and that your relationship with them stays yours.
Beyond that, the shape is open. Come tell us what would work for your branches.
find us in Louisville
Equip Exposition 2026
Kentucky Exposition Center, Louisville, Kentucky
October 20–23, 2026
Booth 42109 — indoor exhibit hall
Space 5113D — outdoor demo yard, with a working demo pool running
The stand is manned throughout the show. No appointment needed — come find us.
reach out in advance
Send us a note and we will make sure someone is free when you stop by — or if you are not making the show, we will follow up about installer opportunities in your area.
